01 — Overview
Overview
A lead-generation funnel for homeowners facing foreclosure, offering a free and confidential consultation.
02 — The Challenge
The challenge
People in a stressful situation need clarity and trust before they share their details. The page has to be calm, clear and transparent about who is behind it.
03 — The System
The system
- Hero with consultation form and phone call-to-action
- “If this sounds like you” qualification section
- Program benefits list
- Three-step “How it works” section
- Second eligibility form with a location map
- Licence and compliance details in the footer
04 — Workflow Architecture
How it flows
Visitor
Qualifying Form
CRM + Situation
Follow-up
Consultation
05 — Implementation
Implementation
- 01 Write the page around the homeowner’s situation and questions
- 02 Add qualifying form fields: situation, timeline and property address
- 03 Build the trust sections and the three-step process
- 04 Add a second form further down for ready visitors
- 05 Test both forms and the mobile layout
06 — Result / Outcome
Outcome
A trustworthy funnel that qualifies homeowners through the form fields and gives the team the context they need for the first call.
07 — Tools Used
Tools used
GoHighLevel Funnels
Forms
Custom Fields
CRM
08 — Gallery
Gallery
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